S1E24 | We Came for the Fair Food… and Stayed for the Stories

For our first Sake & Hot Tubs Fair interview, Lisa and Fred sit down with Brooks Reynolds — inventor of Bacon Fest and owner of JR’s SouthPork Ranch — to talk about what makes the fair such an unforgettable experience.

We get the scoop on what to look forward to at JR’s, the stories behind the experience, and of course… we had to try their NEW drink. 👀

Lisa and Fred introduce Brooks to the concept of a “Purple Cow” — basically, how you make something so remarkable people can’t help but notice it. And in a moment we’re pretty sure you’ll enjoy… Lisa learns how to actually say “JR’s SouthPork Ranch.” 😂 We’re still proud of her.

Fair food, new drinks, marketing lessons, and plenty of laughs — exactly how we like to kick off our Iowa State Fair series.

Grab your favorite fair snack and come hang with us! 🎡🍶